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The benefits of a sign

Does an illuminated sign increase visibility, and do you see any other benefits?
Published on: 29 Mar 2024
Enseigne lumineuse SwissKH

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Increase your company’s visibility with a building sign

In today’s business world, visibility is essential. A well-designed and strategically placed building sign can be a powerful marketing tool, providing continuous exposure for your brand. Here are some key benefits of installing a sign on your building:

1. 24/7 visibility: A sign offers constant visibility, day and night. It’s advertising that never sleeps, keeping your brand in the minds of passers-by, employees, subcontractors, potential future employees and potential customers at all times.

SwissKH

2. Strong first impression: Your sign is often the first interaction a customer has with your company. An attractive, professional sign can leave a lasting, positive impression, encouraging customers to come in and discover what you have to offer.

3. Brand reinforcement: A sign that reflects your brand identity can reinforce your brand image and help build name recognition. It’s an opportunity to show off your logo, colors and style, contributing to a consistent brand identity.

4. Competitive edge: In a crowded street or business district, a sign can help you stand out from the competition. It attracts attention and can be the deciding factor that leads a customer to choose your company over another.

5. Cost-effective advertising: Compared with other forms of advertising that require recurring payments, a sign is a one-time investment that continues to attract attention at no extra cost.

Conclusion:

Investing in a building sign is a wise choice for any business looking to improve its visibility and attract new customers. It’s an effective marketing tool that offers a significant return on investment thanks to its ability to attract attention and reinforce your brand’s presence.

For SwissKH

SwissKH opted for this! An LED sign introduces the building and its innovative work force. A real plus, and the impact was quickly felt. Spontaneous applications, feedback in discussions, feedback from those who often came but never knew which building to stop at, and so on. The answer is clear: the brand brings an aura to our building and our know-how.

NB

We had to advertise the sign and there are cantonal taxes to pay, as we are on a cantonal road.

A regulation stipulates the operating hours of the sign (led, to be precise). Jura sets the hours at 06:00-22:00.

Thanks to Adoubs SA, a regional company, for the electrical implementation, the twilight sensor and the programmable clock via Bluetooth.

Thanks to Jura Néon for the superb sign!

Enseigne SwissKH

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